Insurance Wallas To Hit Trains as New Marketing Channel
In a unique & innovative marketing approach, Max New York Life Insurance has entered into an agreement with Indian Railways, whereby allowing Max to approach passengers traveling by Rajdhani Trains for their Life Insurance Needs. Max New York Life will sell it policies on Bangalore, Chennai and Trivandrum Rajdhani Express trains. As per the agreement, 24 agents will be allowed to pitch for Max New York Life Insurance policies to passengers traveling on these trains.
Also the exterior & interior of these Rajdhanis will feature billboards of Max New York Life Insurance. This is probably first time that an private Insurance Player is pitching on advertising in Trains.
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